I have a confession to make... I am currently mildly obsessed with the IPhone app Hipstamatic. Seriously, this thing is amazing. While totally unpredictible and totally unreliable for major moments, I have had so much fun with this "camera". Which lead me to wonder, what is the story behind this? Well, turns out there is a bit of history here:
Bring people a camera that cost less than the film. Bruce had a Russian plastic camera that our father gave him as a Christmas gift in 1972. The camera had since broke and was no longer being made or sold, at least anywhere he could find it. So Bruce and Winston came up with a plan to recreate something similar. Winston had fallen in love with his Kodak Instamatic and that was the start of the Hipstamatic.
The Idea: